Wednesday, October 25, 2006

Had a very giving day, reading blogs :-)

Spent the most of my day reading, found a great blog about Search Engine Optimization(SEO) and other great stuff for a web entrepreneur wannabe. His name is Yaro Starak and seems to know what he is talking about. I had one of those halleluja moments after reading some of his material. Besides SEO and other marketing techniques, he is also talking about niche content sites.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.You can think of a niche market as a narrowly defined group of potential customers.

For example, instead of offering to develop entire web based systems, like a big company would. You might focus and specialize on making web sites accessible. This is just an example of course.

So why would you do that? Because there is not as much competition there.

To capitalize on a niche market, you find or develop a market niche. It should already have some customers and preferably be growing.

So what about Content?

1.Search Engines are Crazy about Content.
The more content you can come up with, the more pages search engines have to index. Which leads to more exposure for your target audience when they search the engines.

2. Your network of Niche Content Sites can grow fast.

Content is what makes "the web go round". People are searching the web for information like crazy. The more quality content published you have, the more growth of business you have.

How can you build it fast? You can buy content from thousands of content publishers over the web. And it does note have to be expensive either. Or you can write it yourself of course, and there is even some free content. The free content is not unique though, Search Enginges like unique content. Just make sure it is high quality!


3.The information is targeted against your niche.
The person who made that search for, lets say dogs. He/her will love your site that has quality content about dogs.


And how can you profit from this?

Well you could profit in several ways. I will briefly explain my favourite, Google Adsense program. I think that this has made it very possible, not easy, for the little guy to make money. You are actually going to make money frome other peoples work, sounds good right :-)

People with commercial websites or affiliates of them, often use Google to advertise. These ad's are often made up of some text, a title and some sales pitch.

They pay Google everytime a user clicks on there ad and hope and pray the visitor will buy there product or service. These advertisers can get there ads displayed on sites with related content to whatever they are selling, if an owner of a site is a part of the Google Adsense program, he/she will get money everytime a visitor of the site clicks on an ad dispayed by Google Adsense. Chanses are big the visitor will because the ad relates to your content and he visited your site for a reason :-)




Time to go to sleep now, getting up early tomorrow, good night /Daniel

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