Marketing

The last couple of days i have been reading a lot. Marketing techniques mostly . I am overwhelmed by the amount of articles, ebooks, sites and information in general out there. A lot of people are trying to make it on the web, there are so much more content out there now than for a couple of years ago. This line appears in the header at ezinearticles.com, "36,095 Expert Authors Sharing Their Best Ezine Articles". 36,095 expert authors? Can that be true? I believe there are many self acclaimed experts in that bunch of writers.

So, how is one suppose to choose what to read? I am not sure, i'm really having a hard time doing that. Not only is it hard to choose the right material, but also to know when you have read enough and are ready to take action. I believe , one does'nt need to know everything about everything to take action towards your goal. Start to work and learn what's needed along the way . A well known clothing factoring company says we should, Just do it. I think they've got a point!


The trend seems to mainly be about building content rich sites about small niches. You dont need deep technical server side programming skills to build these kind of sites, generate quality content and market yourself with good SEO(on and off page) and networking. Not quite that easy but it is being done a lot right now. Will this create more room for advanced technincal service oriented sites? Instead of creating niche content, could you provide niche services? It's definetly worth considering, if you are a developer with some server side working skills.


Even though, the marketing effort might be the biggest challenge. Let's face it, no marketing no business!